Crafting a music video is no easy feat, and the editor plays a vital role in weaving the narrative together. From experimenting with shots to considering every nuance of the lyrics, they must strive for the ultimate symbiosis between the artist’s creation and the director’s vision. It is through this process that one establishes a powerful connection between the music and imagery, culminating in an atmosphere that oozes excellence.

This piece was created for the Adobe Believer Make the Cut campaign.​