OWL.Bike :: Branding

The Project

In a world saturated with voices, your brand needs to rise above the noise. Forging brands with identities that resonate, stories that captivate, and experiences that leave an enduring mark is key. Branding, to us, is more than just a strategy; it’s a transformative art, forging deep connections between brands and their audiences.

OWL.BiKe stands tall as the proud sponsor of Team OWL, a group of extraordinary women aged 60 and above who shattered societal norms. These fierce competitors made history in 2020 as the first Grand Masters women’s team to race in the World Tactical Racing League, leaving an indelible mark on the sport.

OWL.BiKe’s online store exudes the spirit of Older Women in Lycra (OWLs), offering 100% OWL Goodness merchandise…and coffee! This idyllic combination delights cyclists, making OWL.BiKe their go-to destination for cycling gear and caffeine fixes.




BrandingLogo DesignPrint Design

Our Role


What We Did

To build lasting audience engagement, OWL.BiKe’s brand needs to do more of what matters—and less of everything else—across every touchpoint. Our challenge was to develop a dynamic and energetic brand identity that elevates the OWL.BiKe name with cycling and coffee enthusiasts. Our solution? A bold design that transcends age, amplifying the brand’s dynamism and appeal across various demographics.


Our initial step involved crafting the logo for OWL.BiKe—an impactful representation featuring a soaring owl, embodying the core values of freedom and independence. This symbolism strikes a profound chord with cyclists, capturing the liberating and empowering sensations associated with biking. OWL.BiKe’s logo encapsulates the joy and exhilaration inherent in cycling, extending an invitation for riders to break free and embark on a journey of exploration.


In addition to the logo, the 100% OWL Goodness symbol stands as an emblem of prowess—a representation for cyclists who are breaking barriers and dispelling stereotypes, one pedal stroke at a time.


Leveraging the 100% OWL Goodness emblem, we crafted an extensive selection of cost-effective merchandise, encapsulating the indomitable spirit of these exceptional athletes—Older Women in Lycra (OWLs).